Hi, I'm Flora Tsapovsky; an independent journalist, community organizer and educator. Born in USSR, raised in Tel Aviv, currently residing in San Francisco, I cover the evolution of food, culture, style and tech trends; their meaning, implications and intersections. My work has appeared in Elle, Wired, Food & Wine, Architectural Digest and many more. In 2022, I founded Parlar Series, a series of curated conversations around key concepts in our lives. In 2025, I added Always Shine Club to the mix - thoughtful, quality events for parents and kids. 

Words in: Afar / Architectural Digest / BBC/ Bon Appétit / Bust / Civil Eats / Condé Nast Traveler/ Elle / Eater/ Fine Dining Lovers / Food & Wine / Food52 / HelloGiggles / InStyle / The Information / The San Francisco Chronicle /Observer/ Saveur / Tablet / Thrillist / Vice / TASTE / VinePair / Vox - The Goods / Wired 

Humans need solitude: How being alone can make you happier (BBC)

Out on the town with the best-dressed 76-year-old in San Francisco (SF Standard)

This is not your average sound bath (Condé Nast Traveler)

Click HERE for all writing

I teach courses on fashion journalism, feature writing and social media at the Academy of Art University School of Fashion.

I have a Master's degree in Media Studies from the Hebrew University of Jerusalem.

Take my trademark course Trend Writing For Freelancers

Commonwealth Club ft. Peter Som /Omnivore Books ft. Clarice Lam  / More Than This podcast by Vox / Office Hours / Good Food Awards/ Bright Side Collective / Apartment Therapy / Non Native podcast / Radiant Workshops / Haaretz / Limmud Bay Area