Hi, I'm Flora Tsapovsky, your outsider guide to insider culture; food, fashion, tech and everything in between. Twice an immigrant currently residing in San Francisco, I cover the money, status and longing behind how we eat, dress and  gather. My work has appeared in Wired, Caper, Vogue, Condé Nast Traveler, the BBC, Architectural Digest and many more. In 2022, I founded Parlar Series, a series of curated conversations around key concepts in our lives. In 2025, I added Always Shine Club to the mix - thoughtful, quality events for parents and kids. 

Words in: Afar / Architectural Digest / BBC/ Bon Appétit /Caper/ Civil Eats / Condé Nast Traveler/ Dwell / Elle / Eater/ Fine Dining Lovers / Food & Wine / Food52 / InStyle / The Information / The San Francisco Chronicle / SF Standard / Observer/ Saveur / Tablet / Thrillist / Vice / Vogue / TASTE / VinePair / Vox - The Goods / Wired 

San Francisco restaurants are feasting on the AI gold rush (Caper)

Meet the new wave of forward-thinking food artists (Vogue)

Inside Silicon Valley's invite-only IRL dating scene (Wired)

Inside the desire to be alone (BBC)

There's always more room for disco balls: Rental Revamp (Dwell)

A new cookbook explores the deeper stories of Ukrainian cuisine (Vogue)

They helped kick off SF’s Korean dining boom. Now, they’re taking it home (SF Standard)

Click HERE for all writing

The Big Unlock: Laura Rubin X 1Hotel / The Architecture of Ritual: Bathing Culture panel / Commonwealth Club ft. Peter Som /Omnivore Books ft. Clarice Lam 

More Than This podcast by Vox  / Judge: Good Food Awards/ Apartment Therapy / Office Hours

I teach courses on fashion journalism, feature writing and social media at the Academy of Art University School of Fashion. 

Take my trademark course Trend Writing For Freelancers